Logos & Lockups
The logo consists of the brand wordmark (the type treatment of our name) and brand symbol (the three multicolored leaves). The wordmark prominently features the word Adventist, connecting to our heritage. The symbol represents life, growth, and vitality. It reflects the physical, mental, and spiritual elements of whole-person health. Between the leaves, a cross and spark can be found representing God’s ultimate gift of love and our calling to inspire others.
Global Logo
The global logo is the default logo and should used to maximize brand recognition, consistency, and scalability. The horizontal version is preferred but a stacked version can be used on signage, select promotional items, or when approved my the Marketing & Communications Department via an email to Brand@ah.org.
Global (horizontal)
Global (stacked)
For signage and select promotional items only
Market Logos
Market logos should be used in limited instance. They support the global brand — they do not replace it. Use of a market logo requires approval by the Marketing & Communications Department. When necessary, identify a market in copy (headlines, body copy, page title, etc.).
When using a market logo, the horizontal version is preferred but a stacked version can be used on signage, select promotional item, or when approved by emailing Brand@ah.org.
Market (horizontal)
Market (stacked)
For signage and select promotional items only
Clearspace
Allow a safe area of white space around each side of the global and market logo. The clearspace should be equal to the size of the largest leaf in the logo’s brand symbol.
Color
The full-color logo is the preferred logo. To ensure legibility, the logo should be white when placed on a dark color or background. The logo may also appear in black when color printing is restricted.
Scale
For all non-digital uses, the global logo should never be smaller than 1.125 inches wide even when paired with a market. For all digital uses, the global logo should never be smaller than 50px. The stand-alone brand symbol (the three leaves) should only be used for social media profiles or avatars and favicons unless approved by the Marketing Department by emailing Brand@ah.org.
Minimum size of global logo for print
Minimum size of market logos for print
Minimum size for digital (not to scale)
Avatar and favicon for social media and websites
Logo Usage Do’s
Do default to the global logo to maximize brand recognition, consistency, and scalability.
Do identify a market in copy (headlines, body copy, page title, etc) if a designation is needed.
Do limit use of logos outside of the global logo and get approval from the Marketing & Communications Department.
Do use a market logo on medical center signage and get approval from the Marketing & Communications Department.
Do use a logo large enough to be easily seen and understood on promotional items.
Do use the white logo over dark backgrounds and images to ensure there is enough contrast.
Do place the full-color logo on a white, neutral solid, or clear area of photos and patterns.
Do use the brand symbol (three-leaves) as social media avatar and website favicon.
Logo Usage Don’ts
Don’t alter the spacing between the brand symbol and the wordmark.
Don’t add graphic elements to the logo or add graphics that break the clearspace.
Don’t use the four-color version of the logo in a monochromatic palette.
Don’t use the wordmark independently of the symbol.
Don’t place the logo at an angle.
Don’t stretch, distort, or crop the logo. Keep the correct proportions when resizing.
Don’t use the logo in multiple locations in the same design space.
Don’t use create greyscale verison of the logo. Use the black version instead.
Don’t place the logo on a background above 10% screen of neutral tone.
Don’t place the logo over a complex pattern that compromises its legibility.
Don’t place the logo over a complex image that compromises its legibility.
Don’t create your own logo or lockup.
Foundation Lockups
Foundation lockups are only paired with the global logo (not the market lockups) and have a type treatment that is left aligned with the ‘H’ in ‘Health’. They maintain a large leaf clearspace between the logo and type treatment. When aligned horizontally a gray line is centered between the logo and type treatment.*
Foundry Sterling Medium type flush left with the ‘H’ in Health
Foundry Sterling Medium type centered horizontally with the logo
*For creation and use of type treatment, please contact the Marketing Department at Brand@ah.org.
Collaboration Lockups
When collaborating with other brands the logos should be separated with a gray line with a leaf-sized safe area on each side of the line. Depending on the terms of the partnership, the dominant partner should be on the left for horizontal orientation or at the top for vertical/stacked treatments. Additional lines and clear space should be added when featuring multiple partners.*
Partnership (horizontal)
Horizontal partnership logos are separated by a gray line and a large blue leaf-sized safe area on each side.
Partnership (stacked)
Stacked partnership logos are separated with a gray line and a green leaf-sized safe area on each side.
In partnership with Adventist Health
“In partnership with Adventist Health” is flush left with the ‘A’ in Adventist and aligned with the top of the green leaf.
Affiliation (type treatment)
Affiliations with the Adventist Health logo or partner logos use a type treatment that is right flush with the lowercase ‘h’ in Health and a small red leaf safe area.
*For creation and use of type treatment, please contact the Marketing Department at Brand@ah.org.