Our Philosophy

This high-level overview outlines the philosophy and theory that supports our brand representation and experience. Whether you are an employee, partner, or collaborator, when working at or on behalf of Adventist Health, each decision can impact how the brand is perceived and received. Explore the philosophy and theory to understand the branding efforts and how all the parts and pieces fit together.

Our Brand Philosophy

As Adventist Health has grown as a healthcare organization, our brand has grown too. Here we introduce a design system that starts from a place of empathy to make more connections with our diverse and growing audiences. To do this, we’ve maintained the familiar aspects of the brand and defined elements that allow us to expand and articulate it in functional and expressive ways.

Our brand continues to connect mind, body and soul by consistently utilizing our logo, colors and family of typefaces. By defining our voice, tone and style, we bring purpose and cohesion to our messages and stories. Our imagery accurately represents authentic experiences and the diversity of the communities we serve. We use our Made for More brand platform to engage and inspire internal and external audiences.

From the patient in need of a knee replacement, the employee on the first day of the job, to the vendor that partners with us to supply healthcare equipment, we believe in the power of empathy and the art of establishing a brand that doesn’t just put more years in your life, but helps put more life in your years.

Identity Hierarchy

Adventist Health has an innovative, faith-based identity that sets us apart and calls us to be more than a healthcare company. Together, our mission, vision, values and brand platform communicate this identity to our many audiences. Use this guide to understand the purpose of each of these elements and how to use them effectively.

Living God’s
love by inspiring
health, wholeness
and hope.

Compelled by our mission to live God’s love by inspiring health, wholeness and hope, we will transform the health experience of our communities by improving physical, mental and spiritual health; enhancing interactions; and making care more accessible and affordable.

Be Love

Be a Force for Good

Be a Mission Owner

Be Welcoming

Be Curious

Be Brilliant

Our Creative Approach

Our brand spans a full spectrum of functional and expressive pieces. Each piece shows how we meet our audiences along their healthcare journey. The following examples begin with functional pieces, followed by more expressive examples.

Signage Standards

We understand that navigation is critical when accessing care. That’s why our signage standards support consistency and clarity for each Adventist Health location.

Download our signage standards

Provider Onboarding

We partner with each provider that joins the Adventist Health system to create a suite of onboarding materials to educate and market their services.

Lifestyle Photography

Often used for consumer-facing marketing materials and storytelling, our lifestyle photography focuses on the body, mind and spirit of the people and places we serve.

Health Inspired Magazine

This community magazine is used at multiple Adventist Health markets and highlights local stories, unique services and important health information.

Adventist Health Arena

At the Adventist Health Arena in Stockton, California, these window decal design celebrate the Adventist Health brand.

Healthcare/Hospital Week

Each year, Adventist Health celebrates Healthcare/Hospital Week to show appreciation to all the employees, volunteers and partners that support the areas we serve.

Pip Mascot Animated Gifs

Pip is the mascot of Adventist Health’s children’s and maternity health services. As seen in this animated gif, Pip’s penguin friends do activities that bring lighthearted expression to the brand.

Branded Promotional Item

This water bottle is part of a large selection of promotional items available at the Adventist Health Brand Store.

Visit AdventistHealthStore.org

Patient Education

This Guide to Managing Heart Failure educates and informs patients about a major health condition by featuring critical information in an easily understood and visually appealing format.

Town Hall Events

We’ve created a suite of templates including screensavers, flyers, banners, and posters to help bring awareness of employee events.

Campus Map

To provide a better understanding of each campus, we’ve created maps that give high-level overview of parking and department locations.

Custom Mobile Clinic Vehicle Wrap

Our Mobile Clinic Vehicle received a custom design to help it stand out apart from the standardized fleet vehicles.

Mammography Scheduling Mailer

Acting as a partner in health, Adventist Health has developed campaigns to help bring awareness and remind the communities we serve of preventative services.

50th Anniversary Banner

Many of our Adventist Health locations have celebrated significant annual milestones with signage and activations to bring awareness.

Patient Education on Social Media

Adventist Health’s social media accounts are a great platform for sharing heart-warming stories and important health tips.

Provider Headshots

Headshots of our providers showcase them as a healthcare partner and part of our larger clinical team.

Download the headshot guidelines

Fleet Standards

To support brand consistency, each Adventist Health fleet vehicle is branded with our recognizable pattern element and colors.

Download our fleet standards

Birth Certificate

Each baby born at Adventist Health receives a birth certificate that features our mascot, Pip. Additionally, because we serve diverse communities, we translate our certificate into multiple languages.

Social Advertising

We conduct a variety of marketing campaigns that are designed to inform our consumers about relevant services offered in their area.

Community Event Materials

To help us be recognizable at community events, we’ve created event materials like retractable banners, backdrops and pop-up tents.

Breast Cancer Awareness Month

Every October, Adventist Health highlights breast cancer screening and treatment by providing information, tools and resources.

“Once Upon a Time” Gala Event

Using our secondary typeface Amasis, this event design celebrates how expressive our typography can be to create an elegant and whimsical event branding.

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